Be the Match entrusted us to deliver a swift yet impactful design solution despite their limited experience with out-of-state activations. The Terasaki Budokan terrace, in “Little Tokyo” in downtown Los Angeles, was selected to ensure relevance to the cause. The outdoor space perfectly accommodated the client’s need for live performances, engaging moments, and sharing touching stories. Given the tight budget, we strategically allocated resources, with a focus on high-impact areas: stage and lighting design. This ensured the messaging was at the forefront of the event. Additionally, we contracted with AANHPI vendors and entertainment to support the cause. Branded moments were woven throughout to create a distinctive Be the Match presence. We channeled our focus into elements that complemented the venue and put a spotlight on Be The Match branded elements to maximize the impact of every dollar spent.