RBC Wealth Management’s seasoned event planners were tasked with the challenge of planning an event with everything in motion. With an unfinished building, undefined protocols and an ever-changing guest list, RBC needed a partner to implement a nimble strategy layered with intentional design to forge a path forward.

The event design included high impact graphics and an elaborate firework display. Just two weeks out from the big day, the building management nixed the graphics and determined fireworks could cause more alarm for neighbors than celebration.

Our creative team decided to pivot and elevate what was existing by leaning into the beauty of the new building with a distinct focus on the RBC brand. As the initial design changed, multiple contingency plans and enticing add-ons filled gaps alleviating the adjustments to the original plan. Contingency planning is a natural part of event design, so none of these obstacles stopped our dedicated team from gracefully evolving the event design.

We leaned into the RBC brand by incorporating their brand colors and logo throughout the space. Elements like the floral arrangements, drapery walls and a massive ice wall elegantly displayed RBC blue and yellow, keeping their brand at the forefront of the activation.

Through constant communication and some troubleshooting along the way, we created a plan that was flexible enough to accommodate many changes and satisfy the needs of the RBC stakeholders.